Upon completing a four-decade journey, Fremax celebrates a cycle of structured growth, international expansion, and robust investment in technology, innovation, and sustainability. As part of the celebrations, the book ‘40 Moments that made the world stop in awe’ will be distributed to stakeholders in all countries where Frasle Mobility operates. The content, produced especially for the occasion, leads the reader through the world's greatest events, broken down by decade, as well as revisits the most notable achievements throughout its 40-year history.
Since its incorporation into Frasle Mobility, Fremax, which has a 30,000 square meter manufacturing plant in Joinville (SC), has undergone relevant acceleration, with a significant expansion of its workforce – from 400 to 830 people - and substantial growth. During this period, the company`s revenue has tripled.
With proprietary technology in tool development and manufacturing, and with warehouses spread around the world, Fremax has built a highly recognized capacity to expand its portfolio, providing fleet coverage in every country it operates. Staying focused on the national market, the brand covers 99% of Brazil`s circulating fleet a key differentiator in the replacement parts industry.
This focus on development has been part of Fremax from the start. Even before gaining widespread recognition in Brazil, it was exporting brake discs, which reinforced a lasting culture of portfolio expansion and improvement. Over 40 years, it is estimated that around 100 million brake discs have been produced, consolidating the brand as a benchmark in scale and reliability.
“This 40-year journey represents a history shaped by a focus on processes, constant quality improvement, and especially a concern for people. Fremax has experienced different cycles, always with a clear long-term vision and a commitment to excellence,” says the director of the Fremax unit, Julio Cesar da Silva.
A recent milestone of this evolution is the launch of the Maxcoating line, which delivers over 1,000 hours of anti-corrosion protection, proven in salt spray tests. The solution uses 100% water-based products and a production process with reduced environmental impact, in line with sustainability directives and the new automotive industry demands.
Proven excellence in supplying to automakers.
Serving automakers in Brazil, Fremax has already manufactured over 5 million parts for the original equipment market with no quality-related returns, a practice known in the market as Zero PPM.
The products`high performance is cited as Fremax's main differentiator. This recognition is backed by technological attributes and practical market validation, particularly from mechanics, the brand's key audience. This positioning is bolstered by the endorsement of Porsche Cup Brazil, a category where Fremax has been an official supplier for 18 years, an area of extreme demands in performance and safety.
Prospects for the future involves ESG
Aware of automotive sector`s transformations, the company keeps a close eye on technological, regulatory, and market trends, while fostering strong relationships with clients, automakers, and strategic partners. Investments in innovation, engineering, and continuous process improvement are part of the business strategy. This move seeks to anticipate structural market changes, such as fleet electrification, increasing environmental requirements, industry digitalization, and evolving global quality standards.
According to Frasle Mobility CEO Anderson Pontalti, the unit's path is closely tied to the group's strategy. "Fremax exemplifies how innovation, proprietary engineering, and operational discipline create strong global brands. The company's growth is aligned with Frasle Mobility's vision of developing high value-added solutions with environmental responsibility and a focus on the future of mobility," he states.
Today, Fremax is acknowledged as a premium brand in Brazil and in more than 65 countries where it operates. This expansion is tied to ESG commitments, featuring responsible practices across the value chain, including environmental impacts initiatives like RECYCLE MAX, a reverse logistics program that works directly with registered workshops now accounting for 14% of the company`s total war material usage.
A bit of History
The beginning of the growth path demanded, as its first major challenge, stabilizing and controlling production processes. From this foundation, Fremax took its first steps in exporting, initially supplying unbranded brake discs and drums to the English market. Meanwhile, the company structured the consolidation of its brand in the Brazilian market, starting with regional distributors and progressing to major national distributors.
Timeline:
1986 - Foundation of the company under the name Jofund SA, in Joinville, operating in the foundry sector.
1990 - Fremax brand is born, as batches of brake discs began to be repeated for different clients. The brand was born from the concept of "maximum in brakes”.
1991 - Opening of the Euroexpo warehouse center in Argentina.
1999 - Fremax opens Eurobrakes, its European warehouse, located in the Netherlands.
2004 - First sale to the American market and beginning of supply to the OEM market.
2016 - Start of Fremax's reverse logistics program.
2018 - Acquisition of the company by Frasle Mobility, controlled by Randoncorp.
2021 – Launch of the Florescer program, partnering with Evaldo Koehler school, to provide full-time education to children in social vulnerability.
2025 – Opening of the electrical substation, resulting in a decrease of 2.400 tons of CO2 emissions.
About Fremax
For four decades, Fremax, a Frasle Mobility brand specializing in brake system components, has been developing products with high quality and excellence standards that guarantee high performance and safety. The company has a history of success in Brazil and abroad, with operations in over 70 countries, including Mexico, Colombia, Argentina, and the United States. With a focus on quality and environmental responsibility, it holds ISO 14001, ISO 9001, IATF 16949, and ECE R90 certifications, serving automakers and the aftermarket with a portfolio of brake discs and drums for passenger vehicles, utility vehicles, and small commercial vehicles.
Official supplier of brake discs for Porsche GT3 Cup Brazil since 2007, where product performance and efficiency are tested to their limits in high-performance track conditions.
About Frasle Mobility
Frasle Mobility is a Brazilian multinational company focused on sustainable mobility solutions, with a strong presence in the automotive aftermarket ad OEM supply chain. Its portfolio includes high-quality products and recognized brands, offering integrated motion control solutions.
With facilities in Brazil, the United States, China, India, the United Kingdom, the Netherlands, Germany, Argentina, Uruguay, Chile, Colombia, and Mexico, it has 12 industrial plants, nine warehouses, seven sales offices, two technology and development centers, and skilled teams to serve customers in over 125 countries across five continents, offering over 43,000 P/N in its catalogue of auto parts solutions.
Since 1996, Frasle Mobility has been under Randoncorp´s control partnering with leading innovation companies such as the Randon Technological Center (CTR) and NIONE, a global pioneer in nanoparticle technologies. Frasle is also involved in social transformation through initiatives carried out by the Elisabetha Randon Institute and encourages scientific research through its support to Hercílio Randon Institute.
Frasle Mobility. Keep life in motion.
INFORMATION ON THE COMPANY
ANK REPUTATION
Lucas Guarnieri – (54) 99938-0733
Noele Scur - (54) 98109-4992
São Paulo (SP) | R. Hungria, 620/14º andar – Jardim Europa | (11) 4118-4800
Porto Alegre (RS) | Av. Carlos Gomes, 700/1409 – Auxiliadora | (51) 3028-2880
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